Guides
A teaching layer for the category.
CiterLabs uses short guides to turn abstract GEO conversations into concrete, answer-ready explanations that humans and models can both understand.
What is Generative Engine Optimization?
A plain-language definition of GEO, who it matters for, and why the answer layer deserves its own playbook.
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GEO vs SEO
Where classic SEO still matters, where it breaks, and why citation work changes the unit of success.
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How ChatGPT picks sources
A practical view of the retrieval and trust signals that often shape which brands get surfaced.
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How to track LLM citations
A practical framework for defining prompts, logging cited domains, and measuring citation share over time.
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