Schema Markup Checklist for B2B SaaS
12 schema types every B2B SaaS site should ship — with priority order.
The full checklist
- Organization schema (every page, in <head>)
Name, url, email, logo, founder, sameAs (social), foundingDate, knowsAbout. Single source of truth for brand entity. - WebSite schema (every page) with SearchAction
Lets Google + AI engines understand your internal search structure. - Person schema for the founder
Author entity — increasingly the basis for AI citation. - Article schema on every blog post / guide / case study
Includes author, publisher, datePublished, dateModified, headline, mainEntityOfPage. - FAQPage schema on every page with Q&A content
Highest-leverage single schema type for AI citation. - BreadcrumbList schema on every non-root page
Generates breadcrumb rich snippets. - Service schema on the pricing page
Declares what you sell, the offer, the price. - Offer schema nested in Service
Includes price, priceCurrency, validFrom, availability. - Review and AggregateRating when reviews exist
Generates star-rating rich snippets if real reviews exist (don't fake). - VideoObject schema on pages with embedded videos
Helps Google index video content. - HowTo schema on instructional content
Generates step-by-step rich snippets. - DefinedTerm + DefinedTermSet for glossary content
Helps establish your site as authoritative on terminology — AI engines lift definitions.
Want CiterLabs to ship this checklist for you?
A 60-day GEO Sprint executes against this checklist + the four other GEO mechanism areas. Fixed fee, +20pt citation lift guarantee.