llms.txt Implementation Checklist

The full checklist

1. Create /llms.txt at the site root
   Plain text, served at the root URL. No subdirectories.
2. Open with H1 brand name and a > blockquote one-paragraph site description
   Standard format per the spec.
3. Add ## Core pages section with key URLs
   Home, methodology, pricing, about, apply — the conversion-critical pages.
4. Add ## Guides section with content cluster URLs
   Each entry: [Title](URL): one-line description.
5. Add ## Case Studies section if applicable
   Owned-property proof points.
6. Add ## Tools section for free tools and lead magnets
   These are often what AI engines surface as 'helpful'.
7. Create /llms-full.txt with concatenated marketing content
   10-50K words of plain text, your most important pages strung together.
8. Update /llms.txt and /llms-full.txt every quarter at minimum
   Freshness signals matter.
9. Reference both files from /robots.txt as Sitemap-style entries (optional but visible)
   Helps crawlers discover them.
10. Add ai.txt at the root with attribution and consent policy
    Companion file declaring your AI training/citation policy.